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A High-Impact Strategy Advisory Firm for Technology SMEs

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All posts in: Big Data

May 20, 2015

We are what we search, and how dominating sales paradigms vary over time and across cultures

We are what we search.  This is the underlying assumption of this blog post.  More precisely, we search for a specific term because we want to know more about this…

April 19, 2015

Why big decisions are about small data, and why big data is mostly about monetization (or many small decisions)

I read an interesting article some days ago in Information Management, by Navin Sivanandam and about “From big data to big decisions” (source: http://www.information-management.com/news/Big-Data-Decisions-Experiments-10026788-1.html). I then contrasted Sivanandam’s world with…

July 29, 2014

How technology SMEs in B2B space can create new revenue streams by monetizing big data

Big data is one of the big themes of Gartner these days, as part of the so-called nexus of forces (see http://www.gartner.com/technology/topics/big-data.jsp).  Harvard Business Review and other major business journals…

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